Social media is probably one of the easiest ways to build a source of highly targeted traffic. All you have to do is exploit the popularity of social networks like Twitter.com, Ning, Linkedin and Facebook.com. Social marketing is all about directly connecting with your customer base, engaging them in conversation and building relationships with your target audience.
Social media offer countless ways to connect with your audience.
When it comes to social media there are countless ways to connect with your target audience. With Facebook, you could set up paid advertising campaigns that are set to deliver based on user activity. It’s a highly targeted form of advertising and a very cost effective strategy for those who want to test the waters while generating quick and steady traffic to their website.
You can also set up no-cost marketing campaigns just by creating a Facebook page for your business and connecting with potential customers. You can enhance your Facebook pages by offering discounts, special coupons and savings available only to those who join your Facebook group, like your page, or connect with you in another way.
Focus on offering value in social media communities.
Instead of marketing heavily within your social communities, always focus on offering value in the form of useful information, hard to find material, freebies, discounts and other benefit-driven offers that will help you stand out while nurturing relationships within your market.
With social media platforms like Twitter, you’re able to connect with your audience easily just by sending out short updates, notices and news of interest.
Finally, don’t forget the other leading social networks like Linkedin.com and Ning.com. Both of these are viable social media platforms that will help you further extend your marketing outreach. Linkedin is considered the “professionals social media community” where you can create a live portfolio and resume that lists your
achievements, connections, business information and contacts. With Ning, you are able to create your very own customized social media community – providing your customers, members and subscribers with a fun and easy way to interact with one another and with you.